My story

Hi there, my name is Zoë Morrison and I am the author of Eco Thrifty Living.

I started this blog back in July 2011 when I was on maternity leave.

I really didn't want to go back to work for several reasons, but I also felt like I had to. We had just moved house and had our second child. Not only that I wasn't prepared to stop buying organic food and eco-friendly products which can often be more expensive. It seemed like madness to give up a steady job at this point especially as another job wouldn't be easy to come by in the economic climate.

So I did the sensible thing and went back to work. My attitude to almost everything I did changed. I decided to take a long hard look at our household expenditure to see where savings could be made and whether I could make enough changes for us to not just survive, but thrive on one salary. 

I began to realise that I had been buying into 'green' products without really scrutinising their 'green' credentials in any great depth or whether in fact I really needed them at all. I also realised that I was relying on my purchasing habits quite heavily to 'do my bit' for the environment and in many areas of my life wasn't practising a particularly green lifestyle.

It was time to change things. I started brimming with ideas of how I could be eco-friendly on a budget and time and time again found that the two concepts complimented each other perfectly.

In November 2012 I did quit my job. I had made lots of cutbacks and we had some money coming in (or soon to be coming in) from students, the garage, solar panels (which we invested in) plus a very small amount of money from writing this blog. Also after childcare I wasn't earning that much money anyway. I left my steady job of 10 years with no job to go to and have no intention of getting another one (well not any time soon anyway) - hooray!

As time has gone on money has been less of a focus for me. Reducing my impact upon the environment and improving the health and happiness of myself and my family has taken priority (although as I said often these things go hand in hand with spending less). I decided to take on a Year of Eco Challenges setting myself a new challenge each month throughout the year - check the challenges out here).

I am currently writing a book which will be filled with practical advice on how to save money and the environment so I am taking a break from doing any challenges at the moment. I continue to blog though on a variety of subjects including helping British wildlife, recipes, going zero waste and plastic free, climate change, living a thrifty, money saving lifestyle and much more!

My story has recently been shared in the national and global press after being named the Inspirational Saver of the Year by and you can read about that here and here!

I feel my life has changed significantly for the better. I can now spend my time concentrating on the things that are really important to me.  I am more relaxed, happier, healthier and have lost around 2 stone in weight (mainly from quitting sugar).  

I am not perfect though, I do not always apply my 'ecothrifty' principles, I am definitely a work in progress and feel there is always more that I can do, but I am there each day trying to change things for myself and hopefully provide some inspiration for others too.

Thank you so much for taking the time to read my story. Please hang around, tell me what you think of my blog posts - I love receiving comments and if you have a question for me get in touch! 

Happy reading! 



  1. Great Blog- keep up the good work Zoe!

  2. Excellent Job Zoe! Like you I have discovered frugal living is not only good for the budget but should be mandatory to save our environment. As a result I now keep very little food in the house (except emergency food supplies for earthquakes and floods) and dramatically reduced my purchases of packaged goods. I was getting sick of all the garbage. Keeping little food in the house has also helped me to reduce food waste, chose a few high quality products as opposed to many low quality products) reduce my weight and save about a $1000 per year.

  3. Hi Zoe! I'm so excited about finding your blog! We're trying to pay off our mortgage in an (unrealistically!) small amount of time, so I'll definitely be coming here for tips. I write about our efforts on a Saturday, do you mind if I link to here this Saturday?

  4. Yes feel free angelicscalliwags and good luck trying to pay off the mortgage!

  5. Hello Zoe,

    I'd like to invite you to the Zero Waste Bloggers Network. It's a group with currently 41 Members from those countries US, UK, CA, DE, FR, MX, PL, AU, ES, HK, NL, MA. Let me know if you're interested: inge @ gruenish dot com

  6. The people are very lucky to have this blog because it has better knowledge.httk/

  7. Wonderful :) Can't wait to dig through old posts and see whats in store for 2016!

  8. I found you through the msn news homepage, 'Thrifty mum gives up loo roll to save money (and the planet)'. It is funny how a news article can skew things a bit, but anyway it worked at grabbing my attention and I'm glad I found your blog as I find it all very interesting. Blogs like this where you share your life will help anyone who comes across it see that minimalism and being eco friendly won't make their life harder but can make them feel so much more at peace. Saving the planet one article at a time. Keep on writing!

  9. Hi Zoe, Just heard about you on the radio and it turns out I had already been on your blog before and didn't realise. I feel like I've fallen on your story for the third time and every time I seem to have a new perspective on it! Hopefully one day I can be like you