Tuesday, 19 May 2015

Eco Thrifty Living the documentary!


Nadia Shaiful Bahari pictured top left got in touch with me a earlier on in the year asking if I would help her with her university project.  She told me she wanted to make a documentary about how I am getting on with my challenge to make £10,000 in a year without getting a job and about my eco thrifty lifestyle.  Nadia had found out about it because of an article in the local paper the Argus (read more here). You can watch the short documentary below.



Thanks and well done to Nadia for all her hard work and for the good experience! To find out more about Nadia's project take a look here.

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Tuesday, 5 May 2015

Sustainable book club tweet up!

Last Wednesday was the first meeting of the Sustainable Book Club on Twitter (read my original post about it here)! The idea behind the book club is to read books around sustainable topics and meet up on Twitter to discuss it every 6 to 8 weeks. Our first choice of book was Clothing Poverty by Andrew Brooks.  

I started the book club on the spur of the moment and chose the book because Karen Cannard of the Rubbish Diet mentioned it on Twitter. When I actually looked a bit closer at what the book was about I had in my mind that I knew it all already and didn't need to read the book - I was wrong.  I  knew that most of the clothes we donate to charity end up overseas and had some idea of why that might not be so great, but the book went way beyond that.  It gave an incredibly fascinating history through the context of the global textile market of some of the reasons why poverty and wealth are geographically located the way they are and how capitalist companies keep seeking a 'spacial fix' by moving production and manufacturing to countries where they are able to find people who will work long hours for very little often in poor working conditions.  The book is well worth a read and is a big education!

Having read the book and many articles about the environmental impact of the textile industry I recognise even more the urgent need for things to change.  A while ago I wrote a series of articles about clothes swapping and how we should all stop buying new clothes now (read more here).  I felt that we should make use of what we already have (i.e. enough unwanted secondhand clothes to be able to dress the population of whole other countries!). Another blogger - Meg - felt that instead the best solution is to buy long lasting good quality clothes and wear them out entirely - read more here.

I agree with Meg's point of view and I agree with my point of view as they reflect our different needs and wants.  I think they are both part of the solution at the individual level.  As individuals I think we need to instigate, take part in and encourage a cultural shift towards the following:

1. Use up or give away to friends / family / strangers (in this country) our unwanted clothes
2. Go forward with only:

  • buying really good quality ethically sourced long lasting clothes containing only sustainable natural fibres and/or 
  • buying or receiving unwanted secondhand clothes from family, friends and strangers and/or 
  • making your own good quality long lasting clothes from environmentally conscious and ethically sourced fabrics

3. Hire clothes that will only be worn once or twice e.g. suits and dresses
4. Share and pass on clothes to friends/ family / strangers / charity shops (in this country) that are only worn for short periods of time e.g. maternity wear, kids clothes and clothes that no longer fit due to weight gain or weight loss.
5. Swap clothes if you want a wardrobe refresh (whilst still in good condition) with others.
6. Mend and repair clothes that are damaged.
7. Upcycle clothes that are no longer useful in their original form
8. Compost any rags that are no longer of any use.

If this shift occurred overnight it would cause major problems for the countries that are relying on our clothes buying habits and our secondhand clothes exports and could even have a devastating impact on some.  It would also impact on all the charities that are making large sums from selling secondhand clothes overseas. It isn't going to happen overnight though and although there are a core of people swimming against the tide of fast fashion many are being swept away by it. So I think that anyone reading this (or similar articles) should take immediate steps to stop buying new cheap fast fashion clothes and hopefully follow my suggestions above.  If enough people do manage to turn the tide and we get to a point where we are no longer buying new and exporting old clothes at exponential rates, what would happen though?

Thinking out loud here - we don't know long term what the impact would be if we in the West stopped buying ridiculous amounts of clothes and then sending our unwanted secondhand clothes overseas.  It may be that countries without clothing industries suddenly start producing and making their own clothes, or it may be that they import cheaply manufactured clothes from other countries (or possibly a combination of the two).  People who can't afford anything other than the cheapest option, will buy the cheapest option whatever that is and it may not be ideal (even people who can afford to buy something more expensive will often go for the cheapest option). So beyond the individual level I think things do need to change on national and global scales as well.

On a slightly lighter note you can see the whole book club discussion on Twitter below and can follow it and join in with it in future under #susbc.  The next meetup will be on 17th June between 12.00 and 13.00 and 20.00 and 21.00 (although you are welcome to tweet about it at other times).  The book will be Stuffocation by James Wallman.  Looking forward to tweeting with you about it!


I also tried to start up a conversation on Facebook under my Ecothriftyliving Facebook group which anyone is welcome to join here (not very successfully though - maybe I'll have better luck next time :) 

If you liked this post please click like on Facebook and follow on Twitter - thanks so much!

Monday, 27 April 2015

Fancy a trip to Grand Designs Live?

Picture provided by Remade in Britain 

Fancy a trip to Grand Designs Live? Courtesy of Remade in Britain I have 2 tickets to give away! Remade in Britain is a UK based online upcycling market place and will be showcasing some of the work of its retailers at Grand Designs Live. The show runs from the 2nd to the 10th May in London.  

To enter the prize draw: 

Enter via the Rafflecopter widget below.  (It will take your details so that if you win I will be able to get in touch with you to let you know and it will also select a prize winner at random when the draw ends.)


The rules:

This prize draw is open to UK residents only. The site owner, Remade in Britain staff and their immediate families are not eligible to enter. One lucky winner will be selected at random by Rafflecopter at 12.00am on the 30th April after which the prize draw will be closed to new entries. The winner will be contacted by email within 48 hours of the prize draw ending. The winner must respond within 48 hours of being contacted by this site otherwise the prize will be redrawn and the same rules will apply.  Ineligible entries will be disqualified and again if necessary the prize will be redrawn. There is no cash alternative and no other prize available. 

Thursday, 9 April 2015

An interview with a sharing expert - Benita Matofska!


Benita Matofska says she saves £20,000 a year through sharing. She does a bit more than just share her stuff though, she also recently founded Compare and Share - a comparison website where you can search for people's rooms, homes or cars to rent originally listed on various different websites. She lives in the same town as me and I just had to get in touch and find out more.  She very kindly agreed to meet with me and let me interview her.  I had a few questions prepared for her, but her story was so interesting that mainly I just listened and took notes.

I asked Benita to tell me about what she did before she got involved in the sharing economy.

Benita worked in broadcasting for over 20 years.  She worked on radio and TV both on and off screen. She lived in New York for several years working for the BBC and eventually came back to the UK. Over the years she became very disillusioned with the TV industry. To her it seemed that the industry was locked in old more traditional ways and wasn’t moving fast enough. 

Benita had a drive to make an impact, create a difference and do something good in the world, so she left TV and went to work in the charity sector for a year. She worked for Enterprise UK where her role was Head of Global Entrepreneurship (GE). During her time in this role she was invited to present at One Young World Congress which took place in London in 2010 - an event all about giving young people a voice. She ended up presenting alongside Desmond Tutu and Bob Geldoff and felt incredibly inspired by her experience. In that moment she decided the next thing she would do would be about making a big positive change in the world.

I asked what sparked her interest in the sharing economy?

After the Congress the word that kept her awake at night was sharing.  She just couldn’t get it out of her head. Benita didn’t know what she was going to do, but she knew it would be do with sharing.  Her friends weren’t sure what she was doing. Her dad said where’s the money in that. Interestingly now we know the sharing economy was recently valued at $15 million globally and is predicted to rise $335 billion dollars by 2025!

One morning she woke up and decided that one of the key problems with the world is that there is a shortage of sharing. She became excited about the possibilities this presented and felt that the situation could be fixed as each of us having unlimited potential to share.

Benita told me how her interest in sharing led to her setting up a not for profit organisation.

On Jan 17th 2011 The People Who Share (read more here) came into being.  Benita set it up as a not for profit campaign to help build a sharing economy. It’s mission is to educate, raise awareness and help people discover the sharing economy.

Benita began to run events in Brighton called Crowdshare via the People Who Share. The first event was during the Brighton Festival Fringe in May 2011, which was held in the Brighton Youth Centre on Edward Street.  They had a giant clothes swap, had a big art share, had a big picnic, had a sharing market area which was all the local sharing services that existed at the time in Brighton so people could sign up for sharing goods, car share, seed swapping, skills exchanges, time banks. There were musicians who came and shared their time and their talents, skills exchanges – young people teaching old people to skate.  That was a great success. They continued putting on those kinds of events and did a number of those.

National and then Global Sharing Day

In 2012 Benita decided to run National Sharing Day.  She decided to do it 6 weeks before the day, she had no money and only a few people helping.  People told her she was mad - she didn't have the resources and how on earth was she going to do that? Benita said what is the worse that can happen and gave it a go. On the 20th June 2012 it happened and it went viral!  People were tweeting from the Ukraine, the Phillipines and all over the world wanting their own national sharing day.  So this led to her running a global sharing day on November 14th 2012. You can see her talking about this day in the video below.




They ran another global sharing day partnering with various other organisations on June 2nd 2013 and they had 3.65 million people sharing food. There was a big launch event with Caroline Lucas (Green MP for Brighton) at the House of Commons who was very supportive.

I asked Benita to tell me about Compare and Share

Soon after founding The People Who Share Benita was trying to book a family holiday online. Her family like to have a local experience when they go on holiday, they like to rent from local people and get the local intel. She was tearing her hair out as she was trying to trawl through all these diffferent websites to find the info she wanted. She would get 15 millions hits on google. Friends had the same problems and she was sure there had to be a better way.  She decided what was needed was a one stop shop for the sharing economy - a comparison marketplace. Benita wanted to access shared stuff in the same way that when you book a flight you go to a single site and it brings up all your options, That was the birth of Compare and Share because it wasn’t easy and she felt that people aren’t going to do it in great volumes unless it is easy.

In January 17th 2013 Compare and Share was officially born – (it coincindentally shares the same birthday as The People Who Share). It is a social business and a for profit company. They have ambitions to become the next big tech brand and their vision is to open up the sharing economy a bit like Ebay opened up the secondhand goods market - they want to make it discoverable for everybody.

They started the platform with car and ride sharing and got 90% of the UK market on the platform – very quickly you could get a series of options to travel from Brighton to Bristol and so on. At the end of 2013 they launched accommodation and now give access to over 1.2 million properties via a network of affiliate partners e.g. houseshare.

Benita explained the opportunities that have arisen from Compare and Share.

Because they are known as global sharing experts, what started to happen is that businesses would come and ask them to provide consultancy or give talks – in London in June 2013 Benita presented at Le Web and the whole theme was on the sharing economy. Following that she was contacted by someone from Macmillan Cancer Support because they wanted to build a peer to peer task sharing platform to connect volunteers to run errands for people living with cancer e.g. someone needs the shopping doing, laundry doing etc. They worked collaboratively with Macmillian on a year long pilot project goteamup.org.uk. It started out just in Brighton and Hove, but they have now been scaling it up across East and West Sussex and she is sure it will go further afield. Other companies have approached them as well.

'Business has changed forever'

Benita feels that business has changed forever now that people can trade directly with other people using technology. She thinks that in order for businesses to future proof themselves they need to find ways to be part of the sharing economy. Companies the world over are starting to look at different ways of getting involved and one way corporations can get into this space is by buying. Zip Car was acquired by Avis in 2013. BMW have invested in Just Park and they also have something called Drive Now – all different forms of car clubs, most of the major car companies like Peugeot or Daimler have all invested in car sharing in some form.  Benita feels there is a massive shift in how we are leading our lives and that people are choosing to access rather than own goods.

Benita's take on why we should share

As you can tell Benita is an incredibly passionate key player in the sharing economy.  To find out more you can watch her Tedx Brighton Talk on the sharing economy below.



I wanted to know how she managed to save herself £20,000 a year through sharing and asked her how she did it. Benita replied as follows:

In her TV days Benita would think nothing of spending a few hundred pounds on a top.  When she left TV her salary went down to a third of what it was and by then she also had 2 kids.  She couldn’t sustain her previous lifestyle and didn’t want to.

  • She stopped buying new things and everything is preloved. 
  • She does regular monthly clothes swaps at home. She has been doing them for about 20 years - something she did even when buying designer clothes. 
  • For holidays they do house swaps – one example was when they did a houseswap in Italy to a beautiful restored farm house which would have cost them £3500 euros a week. It was in acres of land and didn’t cost her anything.
  • Childcare – she couldn’t be a working mum if not for the swaps that she does. On some days friends look after her kids after school and on others she looks after theirs. She feels really happy with this set up knowing her kids enjoy going to their friends after school.
  • She organised a street party on Global sharing day. Before she did it she barely knew any of her neighbours, but she says after doing it she never looked back - people smile at her, say hello and it is now a very friendly street.  From this other things have developed. They now have adhoc tool sharing in the street.
  • She uses a book swap platform - Read It Swap It (find out more here)
  • She has rented out a room in her home
I asked Benita how Compare and Share works with membership only sites as you need to sign up to a lot of these sites to be able to use them.

Basically Compare and Share is an affiliate link site.  If you want to rent out a car listed with Zipcar for example you would click through the link to Zipcar and sign up to be a member.  Compare and Share would then get a referral fee.  In the longer term they are looking to implement a oneshare login. This would mean people could log in once to Compare and Share and then be logged into a variety of sharing type sites at once. 

My next question was about lawnmowers - what will be the future of lawnmowers if we all share them?  I asked this because it was one of the examples given  in Mark Boyle's Moneyless Manifesto - if we all share lawnmowers, ladders and so on and demand rapidly drops companies would have to completely rethink their businesses and they may not be able to produce certain items at all any more (or only at very high prices).

Benita replied that there are going to be casualties in this – e.g. lawnmowers companies going out of business.  She feels inevitably what will happen is there will be more businesses built up around restoration and repair.  There will be a move away from traditional manufacturing to different kinds of manufacturing, lots of recycling, upcycling and the mining of landfill sites.

I could have spent longer talking to Benita but sadly at this point we both had to end the interview.

I found it a really fascinating couple of hours talking to Benita and thanks to her for taking the time to speak to me!

I'm really intrigued as to what the rise of the sharing economy will mean for the future and am very interested to hear your thoughts on the subject!

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